Rugby World Cup
Rugby World Cup Update
Rugby World Cup 2011 - and beyond
Following on from the EDANZ board RWC planning sessions, here's an update on our thinking about ways in which EDAs can plan for the RWC2011.
The aim is to ensure local business are equipped and informed about ways to maximise commercial return from the event.
The RWC represents unprecedented economic opportunities for New Zealand and for EDAs to leverage corporate, business and international hosting programmes that will create a catalyst for lasting, positive change across their regions.
The exposure gained will be enormous and offers fantastic opportunities for regional businesses to:
- Identify catalysts for growth
- Develop and extend links with prospective international partners
- Showcase their businesses to overseas companies
- Capitalise on potential long-standing benefits.
Rugby World Cup Media Pack
"2011 will be a milestone year for New Zealand, as we host one of the world's biggest sports events, the Rugby World Cup.
For six weeks New Zealand will be in the international spotlight, with over 60,000 visitors expected to come to our country, and billions more watching the event on television and online.
It will be an unprecedented opportunity to raise our international profile, boost our economy and make lasting gains in trade and tourism."